Wonderful world of startup

Wonderful world of startup

Take a look at this picture right here!

Does this look like something you'd like to throw yourself into, naah me neither!

But what if I told you there is a silver lining to this mess and that's your CATEGORY. Let me tell you as long as you know who will you serve all of this falls into perfect chaotic pieces of heaven.

Take these two steps:

• Your category is the niche you solve a problem for so go out there and find out their latent needs. Create a list of questions, make sure to ask the hard ones and observe not just what they are saying but how they react as well

• Use the latent needs to narrow down your category, a certain wise man @Matt Gray would say it needs to be uncomfortably narrow

Now go put on a crown you were just awarded a kingdom!

Much more to come so thanks for giving me a read! Sandra